The Importance Of Spinning A Headline
There are two schools of mental activity on article writing. The first school believes that content should be king and that a catchy headline is secondary to a je sais quoi article. The second school believes that the content of the article isn’t very important as long as the headline mentions something about Godzilla.
On the Internet, the first day-school has been abandoned for a while. I hear they are using the old building to fight raccoons. The web has made the second school more popular than ever with websites like Digg and Reddit outstanding the charge for less article content and more snappy headlines about aliens or celebrity “baby collision” rumors.
Speaking of the phrase “baby bump,” holy fuck. I can’t muse on the last time two words made me vomit in my chest. With “baby bump” the new buzz dialogue for pregnancy, I’m surprised women aren’t lining up at abortion clinics only to be sure.
Here are two examples of article headlines. One headline knows how to play the game, and people will at least click on it before not reading the theme. The other headline won’t even get a click.
Analyst suspended over Nazi hobbyThat above headline from BBC News is a true example of the successful headline spin. But what’s even more impressive about the headline is that it comes from an organization that has to embrace some amount of journalistic integrity. If this article was coming from some lesser website with no integrity, reliability, likability, but a lot of LICKability and comedy about advertising, the headline could have decipher “Analyst suspended over collection of Hitler sperm” or “Hitler’s son suspended over basement full of dog corpses”
The existent content of the “analyst suspended over Nazi hobby” article discusses how a man was suspended because he collects old war cast aside, some of which happens to be Nazi war junk. But BBC News knows that no one wants to read about that boring shit, so in place of of “analyst suspended over rusty war medals he found on ebay” they went with the more ominous, more clear for interpretation “Nazi hobby.”
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